How Cool Brands Stay Hot: Branding to Generation Y. Joeri Van den Bergh, Mattias Behrer
How-Cool-Brands-Stay-Hot.pdf
ISBN: 9780749462505 | 272 pages | 7 Mb
- How Cool Brands Stay Hot: Branding to Generation Y
- Joeri Van den Bergh, Mattias Behrer
- Page: 272
- Format: pdf, ePub, fb2, mobi
- ISBN: 9780749462505
- Publisher: Kogan Page, Ltd
Ebook download for mobile phone How Cool Brands Stay Hot: Branding to Generation Y 9780749462505
Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 16-33 year olds. The authors' insights on what drives the consumer preferences of this new "Dot-com" generation are based on interviews with 5,000 Generation Y consumers. This new research provides understanding of the consumer psychology and behavior of the generation also ...
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Joeri Van den Bergh, Mattias Behrer, "How Cool Brands Stay Hot: Branding to Generation Y" K,,gan P,,e | 2011 | ISBN: 0749462507 | 272 pages | PDF | 2,5 MB
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Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they
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Joeri Van den Bergh, Mattias Behrer, How Cool Brands Stay Hot: Branding to Generation Y 2011 | ISBN: 0749462507 | 272 pages | PDF | 3 MB
How Cool Brands Stay Hot: Branding to Generation Y by Joeri Van
Description. Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the
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Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they
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Joeri Van den Bergh, Mattias Behrer, How Cool Brands Stay Hot: Branding to Generation Y 2011 | ISBN: 0749462507 | 272 pages | PDF | 3 MB Generation Y
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